Contact Us Get in touch - 028 9104 2116
Follow us reveals strange behaviours of Smart Device Owners

79% of Irish urbanites have pretended to be on a phone in order to avoid someone

75% of Irish urbanites treat their smart device like a partner they cannot live without

84% of Irish urbanites would not go on holiday without plug sockets or smartphones

workshopplay Urban audience panel

According to the first report from, an online urban community that studies the behaviours and opinions of urbanites across Northern Ireland and Ireland, the Smart device is central to everyday life and is playing an increasingly important role more akin to a person than a machine.  The survey revealed that Smart devices – both Smartphones and tablets – are seen as a partner, a best friend and a teacher by their owners.  

The results of the first survey have revealed some interesting characteristics among local urbanites, particularly in terms of younger demographics.  91% of under 30’s have pretended to be on their mobile or smart phone to avoid having to talk to someone.  The study revealed a mean streak amongst urbanites - 37% have deliberately deleted a recorded Television programme on a family member or friend with females more guilty than males.  

22% of local urbanites have finished a relationship by text message.  Not surprisingly the vast majority of urbanites who cannot end a relationship in person are aged 16-34 (31%) while 56% admitted to having accidentally sent an inappropriate text message to the wrong person.  

Members are very active on social networks with Facebook the most popular (85%), followed by Twitter (53%) and Linkedin (37%).  Linkedin is most popular amongst members in the 25-45 age group (81%). Pinterest (81%) and Instagram (68%) are more popular among female members. will issue surveys on an ongoing basis on issues that are both topical and relevant to the business community. 

About is an online community panel established as a collaborative project by Exterion Media in Northern Ireland and Ireland and consists of over 1,000 members.  The online community invites people to take part in regular online surveys that give better understanding of the everyday lives of Irish urbanites.  The panel will provide insights into the attitudes and behaviours of people who work, shop and socialise in the towns and cities of Northern Ireland and Ireland.