• Chocolate bar 2

Bus ads increased action taken towards to the chocolate bar in the past two weeks

The Challenge

The household brand wanted to raise awareness of its new chocolate bar, specifically amongst their key audience.

The Execution

In October 2015, a household brand ran a Bus advertising campaign to raise national awareness of their new chocolate bar.
In order to capture the effectiveness of this campaign, we measured campaign metrics, in association with Dipsticks Research. The sample consisted of 750 women aged:
25-34: 20%, 35-44: 40%, 45-54: 40%.
Test Sample: London / Key urban cities
Control Sample: Rest of UK

The Results

Those who recalled seeing the Bus ads were significantly more likely to feel positively towards the chocolate bar. Impressively, more than half took action from seeing the ad on the Bus and over a third had already purchased the chocolate bar in the last 2 weeks.

Chocolate bar graph 2

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Drives purchase

34% of people who recalled the ad bought the chocolate bar for themselves (vs. 9% who did not recall)


56% of Test respondents that recalled the advertising saw it at least once a week