LU ads persuade Tube users to purchase this classic whiskey
This whiskey brand wanted to bring the story & heritage of their brand to life, and position their classic whisky as the go-to brand for Tube users who enjoy a nice drink.
Between Oct-Nov 2014, the whiskey brand ran an ad campaign to promote their famous whiskey on the London Underground (LU).
In order to capture the effectiveness of this campaign, we measured campaign metrics, in association with Dipsticks Research. The sample consisted of 600 adults 18+, 75% males and 77% ABC1.
The test group consisted of frequent Tube users who use the Tube at least once a week (n = 300) & less frequent Tube users (n = 192), and the control group was made up of people who never use the Tube (n = 108).
People using the LU, and in particular frequent Tube users, were much more likely to recall the classic brand, and were also more likely to go out and purchase the product as a result of seeing the LU advertising.
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