Bus ads improve the brand perceptions of this fashion retailer
A successful high street fashion retailer, wanted to raise brand awareness and drive footfall to stores in key cities throughout the UK.
In 2015, the fashion retailer ran an Out of Home advertising campaign to amplify the TV advertising that was also running for the brand. The Out of Home campaign could be seen in London Underground stations, on buses, as well as, in shopping malls.
In order to capture the effectiveness of this campaign, we measured campaign metrics, in association with Dipsticks Research. The sample consisted of 800 female respondents aged between 18-39 years.
Test Sample: 37.5% London, 37.5% key Urban cities
Control Sample: 25% other UK cities
Increase in the frequency of buses seen has a significant impact on recall of the fashion retailer’s ads. Respondents who recalled the bus ads were also significantly more likely to feel positively towards the brand and agree that the fashion retailer offers a great range of clothes.
Back to Campaign Showcase