Questions? Feedback? powered by Olark live chat software
  • Driving future purchase

Retail ads drive action among fashion retailer consumers

The Challenge

A successful high street fashion retailer, wanted to raise brand awareness and drive footfall to stores in key cities throughout the UK.

The Execution

In 2015, the fashion retailer ran an Out of Home advertising campaign to amplify the TV advertising that was also running for the brand. The Out of Home campaign could be seen in London Underground stations, on buses, as well as, in shopping malls. 

In order to capture the effectiveness of this campaign, we measured campaign metrics, in association with Dipsticks Research. The sample consisted of 800 female respondents aged between 18-39 years.

Test Sample: 37.5% London, 37.5% key Urban cities

Control Sample: 25% other UK cities

The Results

Recollection of the fashion retailer’s ads at Westfield shopping centre significantly impacted brand interaction, with respondents who recalled the ads being more likely to visit one of the fashion retailer’s stores and make a purchase. They also had more positive perceptions of the brand.

Fashion retailer 2 - graph showing Westfield ad



Back to Campaign Showcase

Information

Results

Multiple impacts

35% of those who recalled this ad saw it more than once a week


Improved perceptions

Over a quarter (76%) of those who recalled the ad agreed that the brand has affordable clothes