Bus ad drives high street shoppers into sandwich chain for lunch offer

The Challenge

With an extensive amount of lunch options across high streets, a nationwide sandwich chain wanted to drive awareness about their new lunch offering, and therefore increase store footfall in London.

The Execution

In November 2014, the fast food sandwich store ran a High Street Bus campaign in London using Supersides.

In order to capture the effectiveness of this campaign, we measured campaign metrics in association with Dipsticks Research. The sample consisted of 18+ adults, 50/50 gender split, and 50% 18-34.

Test areas include London (n = 300) & a control group selected from the rest of the UK (n = 200).

The Results

Bus advertising directly influenced more people to go into the sandwich store and inspired customers who would usually go somewhere else for food to visit. The ad encouraged people who saw them to use their mobile to find their nearest store.

Bus Advertising

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Drives footfall

During the 2 week Bus ad campaign - 1 in 2 who saw the ad went to this sandwich store

Drives future purchase

49% of those who saw the Bus ads said they would visit this sandwich store in the future