• Snacking brand

Wrapped Buses stand out and create impact on the high street

The Challenge

The Snacking Brand was looking to launch a new product in its range of snacks, with an OOH campaign that aimed to drive awareness, understanding of the product and subsequent purchase. Central London Wrapped Buses were an integral part of this campaign.

The Execution

An LU campaign was supported by a 4-week long Bus campaign – showcasing NBFL wraps – to stand out amongst the busy London streets.

The London Underground campaign consisted of DEPs and 16 sheets over a two-week period across a number of stations, along with a planned sampling campaign outside select stations.

To assess campaign effectiveness, we measured campaign metrics, in association with Dipsticks Research. The sample consisted of 1,000 ABC1C2 respondents:
All aged between 25-44 years, 60% females, 40% males
All agreed with statements about food or health 

Test Sample: London Tube users
Control Sample: Non-Tube users/not visited London P3M

The Results

Creative Wrapped Buses stood out on the high street and increased awareness of the new product. Wrapped Buses worked well to complement a more tactical London Underground campaign, driving consideration and interaction with the brand.

Snacking brand

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1 in 5 London respondents attributed the Snacking Brand advertising to Bus, when asked where they had seen it, if recalled

Audience synergy

78% of London respondents agree that Wrapped Buses are a great way to launch the new Snacking Brand