The tube carriage campaign increased likelihood to watch the TV channel
Already a household name, the TV channel’s latest advertising campaign was designed to ensure viewers associate the TV channel with being fun and a front-runner in providing comedy shows.
In Winter 2015, the TV channel ran an advertising campaign, which included tube carriage panels on the London Underground. In order to capture the effectiveness of this campaign, in December 2015 we measured campaign metrics, in association with Dipsticks Research. The sample consisted of 370 male respondents:
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The tube carriage adverts significantly increased the positive brand perceptions of the TV channel, and successfully drove action among 9 in 10 of those who recalled the adverts.