ZipJet campaign drives action and increases purchase consideration among Tube users
ZipJet, an innovative dry cleaning start-up in a highly competitive market, wanted to increase brand awareness among Londoners and drive people to their website.
In October 2016, ZipJet ran an advertising campaign on the London Underground. This consisted of a two-week burst on 4 Sheets, one of the most cost-effective formats for driving brand awareness.
The London Underground activity was part of a wider advertising campaign across Press, Digital Display, PR and Experiential.
The idea was that Londoners would be exposed to #LAUNDRYLIBERATION from the moment they got up in the morning until they go to bed in the evening.
The 4 Sheet adverts not only contributed to improving people’s perceptions of the brand, but drove audiences to ZipJet’s website, enabling this start-up to punch above its weight in a highly competitive market.
“Our #LAUNDRYLIBERATION day campaign reconciled entire offline & online marketing campaigns in the space of a single day. Frontloading our resources in this way was a daring and unique way of approaching start-up marketing. We were thrilled with the outcomes - we've observed significantly increased orders and traffic, as well as commercial interest in ZipJet and awareness surrounding the brand more generally.”
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Finn Lagun - UK Marketing Manager, ZipJet