Bus ads help drive conversations and launch a new breakfast drink brand
The breakfast drinks company wanted to raise brand awareness in the UK, specifically amongst their key audiences. They also hoped to make it an aspirational product for teenagers.
In 2015, the breakfast drinks company ran a bus advertising campaign to raise national awareness of a new product. This medium was supported by a wider media campaign across press, pre-roll video and radio.
In order to capture the effectiveness of this campaign, we measured campaign metrics, in association with Dipsticks Research. The sample consisted of 600 respondents.
All urban/suburban dwellers – 40% London, 45% key Urban cities, 15% elsewhere in the UK
Audience 1: 16-34 yr olds (60% 16-20yrs), 33% never/rarely eat breakfast, 33% eat breakfast at home, 33% eat breakfast on the go/elsewhere
Audience 2: head of household females with child/ren aged 12-20yrs living at home
Respondents who recalled seeing the breakfast drink company’s bus advertising were significantly more likely to agree that the brand is cool and modern. And the majority of those who saw the ad, believe that buses are a good place for the brand to advertise.
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