National Bus campaign helps drive consideration and improve brand perceptions
This tyre service provider wanted a campaign to increase unprompted brand awareness and drive new customers in store and online.
In 2015, the tyre service provider ran a 5 week, medium weight advertising campaign on buses in both Manchester and Birmingham. This was supported by 20” tactical and brand radio spots, 10” sponsorship credits and A3 washroom posters.
In order to capture the effectiveness of this campaign, we measured campaign metrics, in association with Dipsticks Research. The sample consisted of 600 respondents all aged between 35-65 years.
Test Sample: live or work in Manchester or Birmingham
Control Sample: Rest of UK, not visited Test cities within the past month.
Those exposed to the tyre service provider campaign on buses have a more positive perception of the brand. It is also clear that the medium stands out to the target audience.
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