Guide to Buying Outdoor Advertising

We understand that buying outdoor advertising can appear confusing, but at Exterion Media we want to show you how it simple and straightforward it can be.   

We have dedicated teams in each region to help you at every stage.  So whatever the aim of your campaign, or whatever budget you have, together we can find an effective solution that suits you.

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What is BSL?

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    That’s up to you!

    We have many different formats to choose from, whether that's on London Underground, Buses, trams and retail sites. But don't let this choice put you off, we will work with you to create an effective advertising campaign no matter how big or small your advertising budget.

    Our sales team can work with you to recommend the best advertising solution for your business and budget.

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    With so much choice, identifying an outdoor advertising format that will work best for you can be difficult.

    Because we have range of formats, we are in a great position to help you decide which format or combination of formats will deliver the most effective campaign for you.

    If you need more information on the range of formats we offer, you can find out more in the Our Media section.

  • Time icon
    Advertising on poster sites lasts for two weeks regardless of what format you choose. Although there are some exceptions with the likes of fully wrapped buses where your campaign will appear for much longer.
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    All our outdoor advertising formats allow you to handpick and select specific sites based on your needs and the areas you need to reach.

    When it comes to bus advertising, bus depots cover specific geographical areas allowing us to place your advert on the buses that cover your desired area. Unfortunately, we cannot guarantee placement of your advert on a specific bus service or bus that travels down a specific road.

    Our sales team will happily create a list of sites and maps to show you where your campaign will be seen.

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    Our creative team will work with you to develop your poster artwork. Just talk to us and we can take a creative brief based on your target audience and key message. Our production team can even organise the printing of your posters to make the process even easier.

    If you do want to organise printing your own posters, you can view and download production specifications for all our formats.

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    We value your business and want to build and maintain a long term relationship with you.

    So once you’ve launched your campaign with us, we don’t want our relationship to end. We offer a a range of aftercare services which we would be more than happy to discuss with you.

That’s all there is to it.

If you want more information or are ready to start planning your outdoor advertising campaign we’d love to help.  Contact your Local Office.

Want to Know More?

Call today to speak to the Account Manager from your local area

0800 80 85 619

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