The Engagement Zone


Exterion Media’s largest, ground-breaking research study, The Engagement Zone, demonstrates the high engagement levels of the London Underground audience.

This study on the London Underground uses a combination of eye tracking and skin conductance response data, depth interviews and surveys. We have discovered how travellers on London Underground pay attention to advertising and actively welcome it in this environment, seeing it as a journey enhancer.
In fact, the research demonstrates that advertising on the London Underground is more engaging than online video advertising.

  • Almost all travellers are favourable to London Underground advertising.

  • 80% of those who don't like social media ads or TV ads like London Underground ads.

  • 6 out of 10 notice when new ads appear on London Underground.

With this unique understanding of our audience, we can help advertisers optimise their creative messaging. What’s more, advertisers can also use our new Creative Testing Tool to ensure their campaign will really engage the London Audience to maximum effect.

Hello London - The Engagement Zone

For more details on The Engagement Zone please contact Nicola Barrett at

Contact our Research team for more information on our insights - 0800 80 85 619