Advertising in London
We know your local audience
Advertise in London with Exterion Media and your local audience will know you!
Exterion Media is the market leader in Outdoor Advertising on transport networks throughout Central London and the greater London area. London is home to 8.5 million people making it by far the biggest city in the UK. The young, dynamic and upmarket London audience is highly valuable for advertisers, making it one of the most attractive audiences around.
Exterion Media is responsible for media opportunities on:
Source: Office for National Statistics, Office of Rail Regulation
Reach as many local people as possible
We have a dedicated team based in London, with in-depth knowledge of how you can reach your local consumers with our media. We will even help put your advert together, with our free design service.
Call 0800 80 85 619 today to speak to your local Account Manager or enter your details into the form on the right and we'll be in touch.
Advertising with Exterion Media on the Underground, local buses, trains and trams will expose your business to a larger audience than your local newspapers and commercial radio stations combined! Find out more about our environments in London below
Over 3.7 million passenger journeys are made on the London Underground every day
London Underground offers the most efficient method to reach a huge array of audiences. Advertising in this unique environment helps brands talk to London’s most valuable consumers. It also allows advertisers to broadcast their message to everyone, offering an unequalled level of consumer engagement with platform cross-track, corridor, escalator, ticket hall formats and captivating digital screens.
How It Can Work For Your Business
The Fitzwilliam Museum – Testimonial
“By having the flexibility to target those stations close to other museums, the campaign was able to precisely reach a key audience of regular museum goers making it our 2nd most successful show.
A great success, with many of those surveyed telling us that they heard about the show because of the campaign on the Underground. Footfall to the exhibition totalled 120,000, proving to be the second most successful show the museum has ever held. Our campaign provided excellent value for money and a media channel that made our offering better known to our target audiences.”
Sean O’Neill - Head of Press & Marketing, The Fitzwilliam Museum
5.8 million people in the London area have seen Bus advertising in the past week
Read more about Bus Advertising in London
72 million passenger journeys were made last year across First Capital Connect and First Great Western stations in London
The average traveller spends 7 minutes waiting for a train and 13 minutes travelling looking at advertising. National Rail advertising is ideal for call to action campaigns as potential customers have the time to absorb the details of your advert and even dial a number or access a website as they wait. Research shows that the longer consumers spend looking at adverts, the more likely they are to remember and act on them.
Sources: TNS, Office of Rail Regulation
How It Can Work For Your Business
Inuti Designer Jewellery – Testimonial
“We wanted to attract new customers to our store in Windsor and we found more visitors and tourists came to the store than ever before. Customers came in to purchase the exact products advertised on the station banner. Some regular visitors to Windsor discovered us for the first time as a result of our Rail advertising. We feel it is an effective form of advertising.”
Cat Rutlin, Managing Director, Inuti Designer Jewellery Ltd
With Westfield London catering for the western edge of our capital and Westfield Stratford City for the east, they cover a huge catchment area, all accessible through Exterion Media’s advertising. Together they offer a combined yearly audience of 50 million individuals and when you add the large proportion of people arriving via public transport it quickly becomes clear why CBS Outdoor owns the retail space in London.
Westfield shoppers’ incredible retail spending power exceeds that of the whole of Birmingham, Manchester or Glasgow. Westfield London and Westfield Stratford City are therefore truly cities in their own right with an infrastructure that delivers much more than a retail experience, but a mix of leisure, accommodation and sporting facilities to name a few.
The Croydon Tram generates around 18 million passenger journeys a year. With 24 trams in operation, the routes include stops at Wimbledon, Mitcham, Croydon, Birbeck and Beckenham Junction – all of which provide busy commuter routes into Central London. Croydon itself has a resident population of nearly 400,000 with an attractive 67% ABC1 profile.
Providing a vital link between East London and the business centre of Bank and Canary Wharf, generating over 4.1 million passenger journeys in an average month, is the Docklands Light Railway.
Connecting to the London Underground, this network reaches the thriving local community, as well as travellers to London City Airport, the London O2 Arena and ExCel.