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Advertising in the South East

South East bus advertising

We know your local audience

Advertise with Exterion Media and your local audience will know you 

Exterion Media is the market leader in Outdoor Advertising on transport networks throughout the South East & Eastern England area. It is home to 13.4 million people, with 8 million in the South East and 5.4 million people in the East of England.

Exterion Media is responsible for media opportunities on:

  • 95% of the Bus network    
  • 100% of the London Underground network
  • 77 National Rail stations
  • 118 million rail journeys made each year
  • Westfield London and Westfield Stratford City

Sources: Exterion Media, FGW, Office for National Statistic

Reach as many local people as possible

We have a dedicated team based in the South East, with in-depth knowledge of how you can reach your local consumers with our media. We will even help put your advert together, with our free design service.

Call 0800 80 85 619 today to speak to your local Account Manager or enter your details into the form on the right and we'll be in touch.

Advertising with Exterion Media on local buses, trains and the London Underground will expose your business to more people than your local newspapers and commercial radio stations combined!

Click on the boxes below to read more about each type of advertising in the South East


  • LU advertising

    Why advertise on the London Underground?

    Over 3.7 million passenger journeys are made on the London Underground every day

    London Underground offers the most efficient method to reach a huge array of audiences. Advertising in this unique environment helps brands talk to London’s most valuable consumers. It also allows advertisers to broadcast their message to everyone, offering an unequaled level of consumer engagement with platform cross-track, corridor, escalator, ticket hall formats and captivating digital screens. 

    Source: TFL

    How It Can Work For Your Business

    LU case study

    Chantelle – Testimonial

    “The Underground campaign increased sell-out at points of sales in London and was an impactful way to reach our target audience in London. We’ve had great feedback from people in the trade and our customers have said that it prompted them to look into our product range. One of our retailers said that the campaign proved to be very effective in driving customer demand for the Chantelle Lingerie product range.”

    Mary Cameron, Managing Director, Chantelle Lingerie


  • Bus advertising in the south east

    Why use Bus advertising in the South East?

    7 million people in the South East and East of England have seen Bus advertising in the past week

    Did you know?

    • The average Bus covers over 700 miles every week, advertising your message to new audiences every day as they make their way around their routes.
    • 86% of people can recall a Bus advert they’ve seen.
    • 79% of people actually prefer buses with adverts on.
    • It’s not just those people on the outside being exposed to Bus advertising. There are a staggering 513 million passenger journeys in the North West every year, with 76% of people thinking Buses are a big part of the community.

    So if you want to be big, be bold and be seen then Bus is right up your street!

    Sources: Road to Enlightenment (Q Media), TGI, DfT

    How It Can Work For Your Business

    Get that talkability and PR brands seek

    Bus advertising example in south east

    Key Result - Shortis Group in Norwich use Bus advertising for a range of PR opportunities, resulting in additional coverage on and offline with Archent Limited, publisher of the East Anglian Daily Times.

    The Campaign

    When Kevin Shortis opened his second car spares store nearly 50 years ago, he booked an advert on the back of a Bus. Now five decades later, the Shortis Group, now with 81 trading sites across the UK, has again trusted the Bus to promote its message with a Mega Rear advert.

    The original advert is still on the back of a Bus today - a vintage 1964 ACE Reliant at East Anglia Transport Museum.

    Richard Shortis said: “It’s lovely that we managed to get the two buses together. We have done a lot of Bus advertising over the years. It’s very prominent and eye-catching - it’s a brilliant way to raise awareness.”

    Exterion Media’s range of Bus advertising formats ensure that your message cannot be missed, making your brand the talk of the town.



  • Rail advertising in the south east

    Achieve Reach with National Rail advertising

    160 million passenger journeys were made last year across the First Capital Connect and First Great Western stations in the South East

    The average traveller spends 7 minutes waiting for a train and 13 minutes travelling looking at advertising. National Rail advertising is ideal for call to action campaigns as potential customers have the time to absorb the details of your advert and even dial a number or access a website as they wait. Research shows that the longer consumers spend looking at adverts, the more likely they are to remember and act on them.

    Source: FGW

    How It Can Work For Your Business 

    “We have had a 50% increase in the number of hits to our website. Our telephone enquiries have increased by 20% and the increase in sales has more than made up for the initial cost of the campaign. It is definitely worth the investment and we would recommend National Rail advertising to other businesses.”

    PS & HS Ranouta, Directors, Ranco Kitchens & Bedrooms.



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