Advertising in York
Surrounded by medieval walls, and host to castles, towers and the largest Gothic cathedral in Northern Europe, York is one of the most historic cities in the UK attracting tourists from across the globe.
Alongside the historic sites, York has some fantastic attractions including York Museums Trust, The Jorvic Centre, The Chocolate story and The National Railway Museum making it a must visit tourist city.
With a population of over 200,000, York is growing. In the next 3 years it’s expected to have grown by 3.7%. Despite this growth York has a low percentage of unemployment, with residents being 23% less likely to be unemployed than the UK average.
This alone is an indicator that York’s economy is flourishing, along with stats showing that York’s residents are 22% more likely to be in the AB social class, and residents having a larger disposable income with a higher percentage earning between £40,000 and £99,999 per household (Source: Experian Location Analyst).
York is home to both the University of York and York St John University, which contributes largely to the city’s young population (over indexing on ages 15-34). With a young population, you find a higher rate of smartphone and tablet ownership leading to a more connected community (Source: TGI). They are early adopters of technology and the first to try out new products and services.
Why use Exterion Media in York?
- With a fleet of over 70 buses in York, Exterion Media provides businesses with the ability to amplify their brand across the city.
- Buses travel on average 700 miles a week, acting as a moving noticeboard for the community. What's more you'll never get any waste because buses go where people go.
- Bus provides you with unparalleled coverage, with 74% of York residents travelling by bus and 56% seeing bus advertising on a weekly basis.
- By comparison only 36% listen to commercial radio, 30% read a regional daily paper and only 10% read a local weekly paper (Source:TGI).