Hello London, your one-stop-shop to reach the London Audience
Hello London brings together two organisations, Transport for London (TfL) and Exterion Media, who understand the London Audience like no-one else. With the launch of our ground-breaking new partnership, we’re creating opportunities to engage with the Capital’s consumers in exciting and innovative ways across their journeys.
Hello London Partnerships
We are working directly with brands to help them engage with one of the most valuable audiences in the world. Exterion Media and TfL will work together with advertisers to develop new ways to connect with the London Audience, beyond just advertising, including associations with TfL properties, experiential and retail spaces. Hello London is a one-stop-shop for fresh ways of communicating with the London Audience. We can now work with brands to create richer communications campaigns, spanning multiple transport networks that are integrated into the environment and enhance the customer experience.
These opportunities include:
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Hello London - Partnerships
To enquire about any of these opportunities, please contact
A World Class Estate
We are transforming the physical estate, providing advertisers high impact creative canvasses, while improving the customer and station experience. This includes introducing new large scale digital premium screens, our Hello London Icons, and ambience improvements to classic displays. For the first time, our proposition delivers the London Audience across, over 400 stations including London Underground, London Overground, Tramlink, Docklands Light Railway, Victoria Coach Station and the Elizabeth line.
Hello London - A World Class Estate
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Data & Insights
Our unrivalled application of insight and data will help advertisers realise the full potential of the London Audience.
Planning - Greater campaign planning flexibility through our bespoke planning and insights tool, Abi, (based on Telefónica data). The tool enables advertisers to better understand and target consumers as they travel across the London Underground.
Engagement -Exterion Media’s latest ground-breaking research study, The Engagement Zone, demonstrates that advertising on the London Underground is more engaging than online video advertising.
Measurement - Transparency on quantity and quality of audience delivered in near real-time. TfL data sources will help us provide a 360° view of customer behaviour and, ultimately, campaign measurement reporting.
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Hello London - The Most Effective and Accountable Media Channel
We’ll work with you to provide the best possible solution to reach and engage the London Audience, talk to us today: email@example.com