Exterion Media appoints Glenn Iceton as Agency Group Sales Director - Kinetic
Exterion Media, Europe’s largest privately held Out-of-Home (OOH) advertising business, has appointed Glenn Iceton to the position of Agency Group Sales Director- Kinetic. In the role, Glenn will be responsible for managing the company’s Kinetic team and agency portfolio within EM National to drive sales and increase Exterion’s visibility within the agency. His appointment is the latest in a series of high level appointments aimed at restructuring Exterion Media’s UK business in response to the evolving media landscape & our desire to be a customer and partner focused commercial business.
With more than ten years' experience working in the OOH industry, Glenn joins Exterion from Outdoor media owner JCDecaux where he served most recently as Group Business Director, owning relationships across a wide range of agencies and specialists. In his new position Glenn will play a vital role in driving the company’s vision to deliver exceptional consumer engagement solutions and achieve market beating growth by targeting non OOH media channels.
“Glenn's experience managing agency relationships, combined with his in-depth knowledge and understanding of the Outdoor industry and importantly wider media marketplace, speaks for itself. We're thrilled to have him on board, and excited to see how he will take the business' relationship with Kinetic to the next level" says Malcolm Stoodley, Exterion Media’s Commercial Director.
“As a seasoned Business Director with a strong track record of achieving revenue growth, Glenn has what it takes to assist EM Solutions in its goal of growing Exterion Media and OOH, raise the company's profile, and drive sales.”
Glenn starts with Exterion Media on September 1st and will report into newly promoted National Sales Director, Mark Heather.