Jason Cotterrell appointed Group Development Director for Exterion Media
Exterion Media, Europe’s largest privately owned Out-of-Home (OOH) company, has today announced UK Managing Director Jason Cotterrell’s appointment to the newly created role of Group Development Director. Cotterrell will be focussed on the future growth of Exterion Media, including new franchise opportunities and potential partnerships. He will also assess new technologies and platforms as the company continues to digitise its business model. His immediate focus will be working with the newly appointed UK Managing Director in the UK, as they start to unlock further growth.
Cotterrell has been the Managing Director of Exterion Media UK for five years. During his tenure, the business has changed significantly from the corporate Out-of-Home contractor CBS Outdoor to the privately owned media company Exterion Media. Most recently, he was a leading member of the UK team in their winning tender for the TfL Rail Advertising Estate, the world’s largest advertising contract, and the introduction of the ground-breaking new commercial media partnership with TfL, Hello London.
Shaun Gregory, CEO of Exterion Media, said: “Our future is all about growth and creating a Digital Media Company, powered by data. We’ve come a long way during the last five years, and are now entering an exciting new growth phase. With this is mind, I’m delighted that Jason has agreed to take up this challenge. His initial focus will be in the UK, where 2017 holds a huge amount of potential. Further to this, I look forward to working with Jason to deliver growth across all of our markets.”
Cotterrell said: “I am immensely proud of what we have achieved across what I can only say has been a busy five years in the UK – from the Olympics right through to our recent move to Lacon London. The highlight being winning the TfL Rail Estate advertising contract. The team have delivered significant growth both in revenue and EBITDAR. It’s been an incredible period of transition and positive change. Now, I believe we’re in a hugely exciting phase of growth - not just for our business, but for the wider industry. I’m excited about my next chapter at Exterion Media, and working to drive growth across all of our markets. I can’t wait to get started.”
Cotterrell will report directly into Group Chief Operating Officer Leon Taviansky, and will commence his role in March 2017.