Ultra Chloraseptic capitalises on Exterion Media’s thermal activated screens across London Underground
Ultra Chloraseptic, the brand behind the popular anaesthetic throat spray, is adopting an innovative, ‘always-on’ approach to its winter Out-of-Home campaign, capitalising on Exterion Media’s digital dynamic opportunities across London Underground, and the ability to optimise and reach target audiences with thermal activation technology.
Ultra Chloraseptic’s first national Out-of-Home campaign has been deployed on digital 6-sheet posters across London Underground, only when temperatures have dropped to a level likely to cause an increase in winter-related sore throats, colds and flus. The campaign, planned and booked by MediaCom Edinburgh and Kinetic, is the first time Ultra Chloraseptic has chosen Out-of-Home as part of its strategy to target audiences.
Reaching commuting audiences during these colder winter months, the Ultra Chloraseptic message will also run across more traditional transport formats, including Tube Car Panels, National Bus Supersides and Rears, as well as Bus Passenger Panels over a substantial three-month period.
Tim Last, Head of Innovation and Tech at Exterion Media, said: “It’s fantastic to see brands like Ultra Chloraseptic capitalising on our intelligent and optimal media solutions including our digital dynamic, thermal activation technology. It’s campaigns like this that showcase the unique potential of Out-of-Home to deliver contextual, useful and tactical campaigns that effectively reach consumers in the right place and at exactly the right time”.