Campaigns of the Month - October
October brought a new film, a new cookie, a new competition and a new game! Brands capitalised on the power of Out-of-Home to engage with their audiences.
In the run up to the new James Bond film, Spectre, Sony dominated buses across the Capital with a slick 007 creative. The campaign was planned and booked by Manning Gottlieb OMD and Talon.
Mondelez launched a giant Oreo slide at Manchester Victoria station on Wednesday 7th October. The one-day activation encouraged commuters to unleash their playful side whilst it promoted the new Golden Oreo cookie.
guitarguitar, the UK’s largest guitar store, invited audiences across the UK to take a picture of their bus campaign and tweet it to @guitarguitaruk with #ExploreGuitarGuitar for the chance to win a Fender American Standard Stratocaster. Great example of OOH working alongside social media!
Ubisoft deployed a 360° immersive experience for commuters travelling through Oxford Circus tube station, promoting the new Assassin’s Creed game, Syndicate. The campaign transported commuters into the game with the use of DOOH and vinyl wraps that stretch across the floor, walls and ceiling. Planned and booked by Maxus UK and Kinetic, this eerie campaign came just in time for the Halloween celebrations!
Click here to view previous Campaigns of the Month.