Campaigns of the Month - January 2016
We saw some fantastic campaigns in January – see which ones made our Campaigns of the Month!
British Fairtrade tea company, Clipper Tea, encouraged London commuters to “turn over a new leaf this year” with its Out-of-Home campaign.
The campaign’s copy used on Exterion Media’s Tube Car Panels could not be more apt, stating “making your way to a green tea? Alight here" and "next stop, a lighter, fresher taste”.
Promoting its Pure Green Tea with “no nasties at all”, the campaign also showcased the product upside down, suggesting that the tea is “the natural way to leave you right-side up”.
This campaign was planned and booked by Electric Glue Limited and Talon Outdoor.
With the aid of its mascot sheep and the strapline: “Stop searching. Start finding on KAYAK.co.uk”, the travel search engine, KAYAK, launched the first ever commercial tram wrap in Manchester, dominating the Manchester Metrolink. The OOH campaign also ran across Exterion Media’s London Underground assets with the use of both digital and traditional formats.
The campaign was planned and booked by Blue 449 and Kinetic.
popchips’ Out-of Home campaign encouraged London commuters to try its “popped, not fried” snack and “be a bit good”. The playful creative recognises the New Year health efforts that people go to, such as “You’ve been running every day! (for the past one days)”.
January is the time when there are plenty of health messages around but we’re sure that this message, in particular, will have caused a few smiles!
This campaign was planned and booked by Mindshare and Kinetic.
Virgin Active deployed a strategic OOH campaign to promote its London based health clubs. Using location-specific copy, the campaign informed passers-by of the club they’re nearest to, highlighting the convenience of the clubs in the hope to drive new customers to “discover more” with Virgin Active.
The campaign showcased strenuous activities such as skiing and hiking, alongside the copy “we’ve got a workout for that”, highlighting the many benefits of going to a Virgin Active health club.
This targeted campaign dominated central London Underground stations and Westfield London shopping centre with the use of digital and traditional formats.
Click here to view previous Campaigns of the Month.