Exterion Media and Microsoft immerse commuters in new King’s Cross Underground tunnel
At Exterion Media we’re committed to bringing relevant and engaging content to Londoners as well as helping brands use outdoor media in new and innovative ways.
We’re particularly excited about this campaign with Microsoft to wrap the entire length of a new tunnel at King’s Cross. Microsoft is promoting its Surface Pro 3 tablet and the artwork, set around the slogan ‘The tablet that can replace your laptop’, will follow passengers as they journey through the tunnel.
The campaign targets the business audience of commuters that travel through King’s Cross, St. Pancras and the redeveloped area next to the stations and is the first time a brand has used this space.
We can’t wait to see what other brands do with this new and exciting advertising opportunity.