Exterion Media commended at Creative Out of Home Awards
Last night, Exterion Media received media commendations for its entries for The Beautiful 92 and Look for Longer 2 at the Creative Out of Home Awards. Exterion Media and creative agency Clinic fought off competition from PSLive and Arena to earn the commendations in the Integrated Campaign category.
The Creative OOH Awards celebrate, recognise and reward creative excellence in Out of Home advertising. The judging process brought together some of the industry’s great creative minds, and these commendations reinforce our position as a leader in creativity within the industry.
Both Look for Longer 2 and The Beautiful 92 made good use of the London Underground 48-Sheets’ high dwell time to intrigue and challenge commuters, inciting them to play the game online and share updates and scores via social media. Look for Longer 2 inspired over 6 million guesses in just four weeks, and The Beautiful 92 generated 2 million impressions from Twitter mentions – a powerful endorsement of the receptive and influential London Underground audience.
Take a look at the Beautiful 92 and Look for Longer 2 case studies.