Kong: Skull Island - the first film to debut on our Hello London Icons at Canary Wharf
Ahead of its release in UK cinemas on 9th March, Kong: Skull Island becomes the first film to advertise on our Hello London premium icons at Canary Wharf – the largest ever Tube advertising screens.
The screens, which are capable of showcasing full-motion advertising, are a high-impact, premium format - enabling Warner Bros. Pictures to engage with a large, wealthy and upmarket audience with scenes from this highly anticipated motion picture.
The double-sided digital screens at Canary Wharf were fit for purpose in creating maximum impact for Kong: Skull Island - transporting audiences to the birthplace of one of the most powerful ‘monster myths’ of all time - even during their everyday commutes.
The campaign was planned by PHD and booked by Kinetic.