Paper Mate deploys cheeky OOH campaign
Stationary brand, Paper Mate, reached roadside, London Underground and retail audiences with a fun Out-of-Home campaign to promote its new Replay Premium Erasable Gel Pen range.
Planned and booked through Talon, Paper Mate deployed classic and DOOH assets across our National Bus, London Underground, Westfield Stratford City and Westfield London portfolios.
The cheeky creative depicts the scenario of someone writing “Chris + Emma = Forever” then erasing Chris’s name to write “Jamie”, alongside the statement ‘now erase all your mistakes with the vibrant gel pen that erases cleanly.’
Running just 6 weeks before Christmas, no doubt plenty of people will be adding these pens to their Christmas stocking wish list this year!