work.shop.play. named Insight Panel of the Year
Our online urban community, work.shop.play. has some great news. Last week it was awarded the accolade of Insight Panel of The Year at the 2014 Vision Critical EMEA Summit.
We’re particularly pleased not only because it was the only B2B entry in the category, but also because work.shop.play. staved off competition from big brands including Vodafone, Nandos and Adidas to win the coveted award.
It’s been a great year for work.shop.play. The panel has seen astonishing growth - more than 50% in 2014 - and membership numbers now stand at 10,634 up from 6,823 at the start of the year. It means it’s the biggest online urban community of its kind in the media industry.
No other media owner has the ability to offer this level of insight into consumers’ lifestyles, attitudes and behaviours while simultaneously allowing brands the opportunity to test out some of their new propositions on key target markets. The award is testament to this and also simply, the hard graft the work.shop.play. team has put in to make the community a success.
We’re going to build on this award and the success of work.shop.play. We want it to continue to lead the way in offering exclusive insight into the hearts and minds of urbanites, and we’ll continue to work hard to make this happen.