Exterion Media and Proxama win Most Innovative Use of Technology
We are pleased to announce that Exterion Media and Proxama received the Most Innovative Use of Technology award at the DailyDOOH Gala Awards for implementing beacon technology on buses.
Earlier this year Exterion Media announced that, in collaboration with Proxama, they would be implementing beacon technology across the capital’s buses to enable Londoners to access targeted and relevant content on the move.
Beacons play a vital role in Exterion Media’s Urban Activation strategy to connect consumers with brands via innovative technology.
Accepting this award comes just one week after Exterion won three awards at The Drum’s Creative Out of Home Awards for the Battersea Dogs and Cats Home campaign.