Exterion Media and TINT set to transform digital London experiences with innovative Social Out of Home capabilities
Exterion Media have partnered with San Francisco start-up TINT who work with over 45,000 brands to display social content across DOOH, Web, Retail stores, Mobile and any digital asset.
Agencies and brands can now curate and publish social content directly into Exterion Media’s network. This is a new-to-market integration allowing brands and agencies to move away from static advertisements and into the new world of interactive socially driven advertising.
TINT users can already create branded social advertisements and send them into Exterion Media’s network in moments.
"We are dedicated to digital innovation and are in a privileged position to be able to bring new technologies from around the world into our media network. Our focus at Exterion Media is not just around owning digital screens, but what we do with them. Our tactical locations mean that we deliver into some of the worlds most concentrated and diverse audiences. We work closely with brands and agencies to deliver innovative advertising solutions, and our partnership with TINT provides an exciting interactive social experience to the network,” commented Shaun Gregory, CEO of Exterion Media.
TINT have been working in the dynamic content display arena since 2012, for Digital Out Of Home (DOOH) networks there has never been a better time to innovate. Social Out Of Home (SOOH) currency has quickly become extremely valuable for brands, and the TINT partnership shows a deep commitment by Exterion Media to innovate both creative delivery and the DOOH space in exciting and new-to-market ways. The days of adding HashTags to advertisements and not displaying the content that's created from them has gone - now brands can collect any social content and display this across the Exterion Media Network, which is one of the most prized networks in the world," said Stuart Thompson, Director for Europe at TINT.