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Exterion Media awarded Best Research Initiative and Highly Commended Best Research Team at MRG Awards 2016

Engagement Zone GI_RT

We are delighted to announce that Exterion Media, Europe’s largest privately owned Out-of-Home advertising company, has won Best Research Initiative at the prestigious 2016 MRG (Media Research Group) Awards! The Exterion Media Research Team were also Highly Commended at this year’s ceremony for Best Research Team.

Research Manager, Nicola Barrett, presented our ground-breaking new study, The Engagement Zone, at the MRG conference in Warsaw, which beat tough competition from ITV, Facebook and Kinetic’s Alfresco Labs project for Best Research Initiative. This was a one-of-a-kind study on London Underground using a combination of eye-tracking and skin conductance response data, in-depth interviews and surveys through Exterion Media’s 11,000-strong consumer panel work.shop.play.. The study revealed invaluable insight about the London Underground audience and their response to Out-of-Home advertising.

The MRG Awards specifically celebrates the achievements of the media research industry – recognising the very brightest and most creative talent.