Jason Cotterrell featured on CNBC European Broadcast
Our very own Jason Cotterrell was invited to speak about the potential of the OOH advertising industry on CNBC's European Closing Bell television show last week.
Closing Bell is a fast-paced, dynamic wrap up of the trading day. It gives an in-depth analysis of the day's market action and includes expert analysis from the major players in the European business and financial world. It reports live from London on the day's financial and business events, and includes live contribution and analysis from across Europe.
“We’re seeing ad spend back to, and actually beyond before 2007...and I’d expect to see that growth continue”
During the interview, Jason comments on the ‘buoyancy’ of the advertising market, the growth of DOOH and how it works alongside social media, and how big brands are supplementing TV campaigns with OOH to maximise effectiveness. He references positive industry statistics, such as WPP’s prediction that the OOH industry will grow by over 3% in 2015.
Watch the full interview on the CNBC website here.