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London Fashion Week goes Underground

Between 12th and 16th September, London Underground commuters were treated to daily highlights from London Fashion Week across Exterion Media’s XTP network.

Capturing the spirit of London Fashion Week, the exclusive footage opened the doors to one of the world’s largest fashion events, enabling fashion-conscious commuters to catch a piece of the action en route. Viewers were encouraged to share and discuss the event on social media using the hashtag #LFW.

Each day, footage was shot at a variety of runway shows and events, edited overnight and broadcast the next morning.

The activity, sponsored by Maybelline, forms part of Exterion Media’s content partnership with the British Fashion Council.