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Londoners vote for their favourite London transport ‘Design Icons’

Transported by Design

As part of the ‘Transported by Design’ programme, Transport for London (TfL) and London Transport Museum asked over 10,000 Londoners to vote for their favourite transport ‘Design Icons’. 

The world famous black cab, the ground-breaking work of Frank Pick and Harry Beck’s iconic Tube map topped the vote, with the Original Routemaster bus taking 6th place.

As a proud sponsor of the initiative, Exterion Media will be promoting the ‘Design Icons’ across its premium DOOH London Underground network over the coming weeks.

The ‘Design Icons’ search is part of ‘Transported by Design’, an 18-month programme of events, exhibitions and competitions that celebrate the role of good design on the Capital’s transport network.

Londoners voted for two months from a shortlist of 100 transport designs that had been carefully chosen by industry experts, staff and London Transport Museum. 
The 10 most popular designs are:

1. Black cab 
2. The work of Frank Pick – who commissioned classic Tube posters and the Johnston typeface
3. Harry Beck's original Tube map 
4. Baker Street Underground station platforms
5. Iconic Roundel logo
6. Original Routemaster bus 
7. Mark Wallinger’s Labyrinth artwork found in every Tube station 
8. RT type bus which ran from the 1930s to the 1970s
9. New walk-through S-stock Tube trains 
10. Westminster Underground station


Transported by Design Routemaster Bus

 
Mike Brown MVO, London’s Transport Commissioner, said: “It is fantastic to see that the world famous design of black cabs has been selected as London’s favourite transport design. The shortlist was so strong that even iconic designs such as our Moquette seating or the Johnston typeface missed out on a top ten position. Through our Design Icons search we want to showcase how from the Tube map to the smallest detail of the new Routemaster bus, S-stock trains and our multi-billion pound upgrade projects, everything we design is with our customers in mind.”

Speaking about his favourite Design Icon, the Roundel, Wayne Hemingway MBE, said: “It is a testament to the powerfully simple, eminently British and timeless design, along with the love of what the London Underground does for the city, that the Roundel is an icon.”

Other items in the 100-strong shortlist include: TfL’s Johnston typeface, Cycle Hire bikes and St John's Wood Underground station. A selection of the 100 ‘Design Icons’ will be showcased in a special event in early 2016.

Sam Mullins, Director of London Transport Museum, said: “Good design is at the heart of everything that TfL and its predecessor organisations deliver; from the golden age of the publicity posters in the early 20th century, to the technological developments and innovation that have led to London’s public transport system becoming a world leader. At London Transport Museum visitors can see hundreds of examples of this design excellence – from graphics and architecture through to engineering and classic vehicle design, as well as the many of the Design Icons voted for by the public.”