Shaun Gregory discusses the importance of a digital and traditional ad mix
Exterion Media’s CEO, Shaun Gregory, spoke with Forbes last week about the importance of a digital and traditional ad mix. Shaun shared his views on having a balanced marketing approach, as well as why engagement is key and how data can underpin it all.
In the interview, Shaun highlights that “marketers are becoming far more intelligent about how to use different forms”.
Read the full interview here.