WaterAid launches To be a girl appeal with Exterion Media

International development charity WaterAid has launched its To be a girl fundraising appeal t by unveiling a series of shocking adverts on over 3000 buses throughout the UK, highlighting that for millions of girls living without access to safe water or somewhere to go to the toilet, life is no fairy tale. Working in partnership with Exterion Media, the bus campaign will be seen by an audience of 37 million people over the next two weeks.

The campaign highlights how life without access to clean water and toilets is tough for everybody, but the consequences of not having these basic services affect women and girls the most. They often spend hours each day collecting water and are left vulnerable to violence and sexual assault when going to the toilet in the open. 

WaterAid’s adverts turn a traditional fairytale on its head, highlighting what life is like for millions of girls around the world who have no access to clean water and safe toilets.

WaterAid are aiming to raise £1million through the appeal and the UK Government will match all donations from the UK public, helping to bring safe water and sanitation to over 130,000 girls around the world.

WaterAid is also inviting the public to answer what it means to them To be a girl through their interactive online hub www.tobeagirl.org, featuring stories from girls around the world, including Madagascar, India, Uganda, Nepal and Burkina Faso

A whole host of celebrities are lending their support for the To be a girl appeal, including Samantha Barks, Ellie Simmonds, Rachel Stevens, Laura Whitmore, Helen Lederer and Suzi Perry.

Join WaterAid’s To be a girl appeal today. With the UK Government matching every pound, your donations will go twice as far, helping transform twice as many girls’ lives around the world.”

Jason Cotterrell, Managing Director of Exterion Media, said: “We are delighted to be a national media partner for WaterAid’s To be a girl campaign, our media is able to extend the reach of this great campaign across towns and cities. Bus is the perfect platform to broadcast the project’s message, grab the attention of passers-by, and raise awareness on a nationwide scale. We are sure that that this partnership will get conversations started across the country and most importantly make a difference for WaterAid.”

To find out more about WaterAid’s To be a girl appeal, go to www.tobeagirl.org or support the appeal by texting GIRLS to 70300 to donate £3 to WaterAid.