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Word Around Town blog

Welcome to Word Around Town, our blog covering all things Outdoor- great campaigns, useful insight, and key trends, from both inside our business and the media market place.



Paco Rabanne SQ

Insights reveal urbanites intend to splash out on Christmas this year

21/12/2016

Research from Exterion Media’s award-winning consumer panel, work.shop.play. has revealed that over a quarter of urbanites think they’ll be spending more on Christmas this year, than they did last year!

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100 case studies logo

We've hit 100 ad-effectiveness case studies!

19/12/2016

We’re celebrating a milestone achievement this month. We’ve culminated 2 years’ worth of campaign effectiveness research across 30 brands and just recently added our 100th campaign case study to our online library.

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Join Team Amy - Edinburgh Haymarket

"Join Team Amy!" Exterion Media puts Local nurse in the spotlight as Marie Curie takes over Edinburgh Haymarket station

24/11/2016

In a media first for Edinburgh Haymarket station, the terminal illness charity Marie Curie in partnership with Exterion Media has created an immersive Out-of-Home experience for commuters with a station takeover. The campaign aims to raise awareness of Marie Curie nurses who work through the night in people’s homes.

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NSPCC Little Stars

Exterion Media is proud to support the NSPCC ‘Little Stars’ campaign

21/11/2016

Exterion Media is proud to be supporting leading children’s charity, the NSPCC, with the launch of an online auction where bidders have the chance to win dream experiences - that would make unique Christmas gifts for someone special.

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Newcastle square

87% urbanites like that each city in the UK has its own unique identity

04/11/2016

According to members of our award-winning urban community, work.shop.play., we’re lucky to have a variety of different cities across the UK, each with their own identity and unique attributes.

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Marie Curie Takeover Manchester 2

"Join Team Rebecca!" Exterion Media puts local nurse in the spotlight as Marie Curie takes over Manchester Victoria station

01/11/2016

In a media first for Manchester Victoria, the station has been taken over by the terminal illness charity Marie Curie in partnership with Exterion Media and Northern. The activity aims to raise awareness of Marie Curie nurses who work through the night in people’s homes.

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Timberland 2

Timberland harness the power of digital dynamic Out-of-Home for the first time

26/10/2016

To celebrate their Sensorflex comfort system and its heritage Yellow Boot brand, Timberland are harnessing the power of digital dynamic in Out-of-Home using Exterion Media’s assets to inspire urban audiences.

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The Engagement Zone Image 2

Keeping Insight at the heart of our business - Exterion Media are nominated twice at the 2016 MRG Awards

12/10/2016

We are delighted to announce that Exterion Media, Europe’s largest privately owned Out-of-Home advertising company, has been nominated in two categories at the prestigious 2016 MRG (Media Research Group) Awards – Best Research Team (Media Owner) and Best Research Initiative.

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Clinique Oxford Circus Domination 8

Clinique turns Oxford Circus every shade of pink to promote new lip colour palette

31/08/2016

To promote their new POP Matte Lip Colour and Primer, Clinique deployed a striking domination of Oxford Circus to showcase every shade available from the POP Matte Colour palette.

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Exterion Media shortlisted twice at Media Week Awards

Exterion Media shortlisted twice at prestigious Media Week Awards

19/08/2016

We are thrilled to announce that Exterion Media, Europe's largest privately owned Out-of-Home advertising company, has been shortlisted for two prestigious awards at this year's Media Week Awards.

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