Brands get festive with Out-of-Home this Christmas
With Christmas upon us, we thought we’d showcase some of the excellent Christmas campaigns across our assets.
Just Eat has deployed a memorable campaign this Christmas by changing the lyrics to famous Christmas songs with words related to the takeaway meals they offer. Some of the lyrics displayed on the ads include ‘Deck the bowls with Thai green curry’ and ‘All I want for Christmas..Katsu’. No doubt commuters will be humming along to the songs as they go about their journeys. The campaign is running on 48 sheets on the London Underground and was planned and booked by m/SIX and Kinetic.
Smirnoff has also been creative with the Christmas songs in its recent campaign. Playing on the song ‘Silent Night’, Diageo plc, multinational alcoholic beverages company, suggests it doesn’t matter if you’re having a ‘silent or not so silent night’ because its Smirnoff Vodka is always available. This campaign ran nationwide across our bus network and was planned and booked by Carat UK and Posterscope.
To promote its Christmas range, Swarovski launched a glamorous Digital Out-of-Home campaign on one of our Digi-walls at Bond Street tube station. A Digi-wall, one of the creative solutions we offer, combines classic and digital formats, enabling Swarovski to target London commuters with a truly impactful campaign on the London Underground. This campaign was planned and booked by ZenithOptimedia and Posterscope.
As commuters wait for their tube, PayPal remind consumers of its handy service through this Out-of-Home Christmas campaign on the London Underground. Highlighting the benefits of the online payment system, the campaign uses creative copy such as ‘buy gifts faster than it takes to rip off the wrapping paper’, ‘Give a gift. Win a gift.’ And ‘Spend the Christmas season with your family, not in a queue.’ Planned and booked by Havas Media and Posterscope, this campaign certainly creates a festive feel in the run up to Christmas.