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Brits went batty for fancy dress this Halloween

work.shop.play. pumpkin image

Research showed that 57% of Brits and 64% of Londoners planned to celebrate Halloween in style. 

We used work.shop.play., our award-winning consumer panel, to uncover what Brits love so much about Halloween; 58% admitted that it's the opportunity to eat Halloween sweets, followed by 57% who enjoyed the chance to dress up.

Results indicated that when dressing up most Londoners would pick traditionally scary outfits like spiders or vampires (86%), while 14% would choose something a bit more risqué. 84% said they’d happily wear their fancy dress costume in public.

“Looking at our Halloween insight from work.shop.play., it’s clear that we love any excuse for a dress up, and Halloween provides a great opportunity for us to do just that! We know that Londoners love to be entertained while on the move, so they’ll really enjoy seeing all the vampires and ghosts over the Halloween period. Leave your coat at home and show off your costume on the Tube!” said Jason Cotterrell, Managing Director UK, Exterion Media.


work.shop.play. Halloween

While two-thirds (62%) of Londoners love showing off their fancy dress and celebrating the occasion at parties thrown by their friends, only 1 in 5 (23%) like throwing the party themselves. But even those who aren’t keen on heading out to a spook-fest party still like to make the most of the season with other activities like carving pumpkins (49%) and watching scary movies (37%). 

 “The best part of any occasion is being able to celebrate with your friends and family – whether that’s by being the life of the party or by doing something fun with your family,” added Jason.