Campaigns of the Month - December
Here's a selection of our favourite campaigns from December. Examples of some great campaigns to end 2015!
This Pepsi Max campaign from Pepsico is the perfect example of a brand dominating the high street with bus wrap advertising. This impactful creative adds a splash of colour to the streets of London whilst catching the attention of urban audiences. Planned and booked by OMD UK and Talon, this Out-of-Home campaign promotes its ‘maximum cherry, no sugar’ drink whilst creating maximum exposure for the brand.
This Amazon campaign plays on the wonders of a child’s imagination to promote the Kids Edition of the Amazon Kindle Fire. As if created by a child, the creative tells a story of the Amazon Kindle breaking because ‘a dragon breathed on it’ and ‘an octopus pulled it into tiny pieces’. The ad reminds customers, that no matter how their children say it broke, Amazon will replace it. No doubt this fun creative made commuters smile on their way to work.
American beauty products manufacturer, Coty, added a touch of glamour to Oxford Circus tube station with its Marc Jacobs Decadence campaign. Promoting the new fragrance for women, this 5-ways activation sparked inspiration to commuters as the festive season approached. This was planned and booked by ZenithOptimedia and Meridian.
Adding a sparkle to Westfield London shopping centre, this Nina Ricci campaign targeted shoppers during the festive period and acted as a final purchase prompt across our high-impact DOOH screens. Planned and booked by Havas Media and Posterscope, this multi-channel campaign also ran nationwide across our bus network.