Campaigns of the Month - November
We're in December already! Here are some of our favourite campaigns from November.
This campaign from UGG acts as a reminder that winter is here. Using the tagline, ‘Feels like NOTHING else’, this campaign dominated Oxford Circus and Knightsbridge tube stations with a combination of classic and digital formats. The campaign was planned and booked through M2M International and Talon Outdoor.
In November, Costa launched this festive twinkly bus campaign to brighten up the dark wintery evenings in London. The campaign uses the hashtag #MerryChristmasToMe, suggesting consumers should treat themselves to a nice hot drink. The use of the hashtag demonstrates how Out-of-Home and Social Media can work together to drive awareness and engagement with an integrated approach. This two-week campaign was planned and booked through ZenithOptimedia and Merdian.
Diageo plc, producer of gin brand Tanqueray, has taken advantage of the creative solutions that Exterion Media offers on the London Underground with its recent 360° wrap campaign at Oxford Circus tube station. With the tagline ‘Tonight We Tanqueray’, this immersive campaign utilised a combination of digital, classic and vinyl wraps to promote the alcoholic beverage. Planned and booked through Carat UK and Posterscope, this unmissable activation certainly transformed an ordinary journey into an extraordinary experience.
Beating Bowel Cancer, a support and campaigning charity for everyone affected by bowel cancer,deployed an Out-of-Home campaign for its fundraising strategy ‘Decembeard’. The charity used digital escalator panels in the London Underground to encourage men to grow a beard and help raise £500,000 to fund the vital services of the charity. In a festive touch, the campaign displayed falling snow and men joyfully shaking their beards, which were covered in snow and Christmas decorations. The campaign targeted men during the evening commuter rush hour with the tagline ‘Rise of the Beards’ and provided information on how to get involved with fundraising.
What better way to reach mass audiences in central London to promote a new store on Regent Street than on a wrapped bus? Estée Lauder’s wrapped buses promoted the new Jo Malone store with a bold striped creative announcing that “101 Regent Street store [is] now open”. The campaign was planned and booked through M2M International and Talon.
Click here to view previous Campaigns of the Month.