Real-time footage and social media content deployed in DOOH campaign for Capital Summertime Ball
This June, Exterion Media implemented a ground-breaking campaign for Global Radio, helping them run for the first time, a real-time event amplification campaign for their Capital Summertime Ball.
Offering a unique platform for broadcasting real-time footage from the event, Exterion Media’s DOOH assets across the London Underground network were used as a crucial part of this dynamic campaign. Alongside live footage from the event, social media updates were displayed across the London Underground’s DOOH screens; bringing the event to young, connected and influential urbanites on the move.
Partnering with Trigger Buzz for content creation and social display specialist TINT, Exterion Media provided the digital platforms for execution of this agile and reactive campaign.
Suzy Jordan, Marketing and Commercial Strategy Director at Exterion Media, was delighted “This is an exciting campaign that not only brings Capital’s event to Londoners, but also gives lucky live tweeters the chance of a slice of Out-of-Home fame! This is the first time we’ve broadcast real-time content from a music event across our London Underground network and we’re delighted to be doing it with Global Radio, Trigger Buzz and TINT - leading the way in innovative SOOH (Social Out-of-Home) solutions.”
This campaign was planned and booked by PHD and Talon.