Christmas comes to Rotterdam with festive tram
Residents in Rotterdam are sure to be feeling festive at the moment, for Sky Radio has brought their Christmas Tram back to the city to spread holiday cheer. The eye-catching tram, which last took to the city's streets over ten years ago, features 12,000 LEDs, 140 m2 special stickers and a matching Santa hat.
Travellers are able to track the tram’s location using Sky Radio’s tracker, and once on board passengers are played non-stop Christmas hits. Passersby meanwhile, have been encouraged to take a photo of the tram and share it on social media using the hashtag #kersttram, for the chance to win a weekend away.
Developed in collaboration with Exterion Media, RET and Sky Radio, the Christmas Tram campaign is supported by more than 1,700 posters in bus shelters on the streets and at railway stations throughout the Netherlands.