Clinique turns Oxford Circus every shade of pink to promote new lip colour palette
To promote their new POP Matte Lip Colour and Primer, Clinique deployed a striking domination of Oxford Circus to showcase every shade available from the POP Matte Colour palette. Using lenticular technology, static vinyl wraps and 6-sheets, the visual impact of the campaign was further enhanced by digital screens – immersing urbanites in a unique colour experience as they navigated the station.
With 44% of consumers claiming to buy their beauty products on the high-street (work.shop.play. 2016), beauty-buying Londoners are faced with this unmissable campaign at multiple touch points throughout their journey across the London Underground network. The drama culminates at Oxford Circus, situated beneath one of the busiest shopping high-streets in Europe.
This campaign was planned and booked with Exterion Media by M2M and Talon.