Exterion Media reacts to Rugby World Cup

Capturing the spirit of Saturday night’s Rugby World Cup final, Exterion Media congratulated New Zealand for their triumph across its London Underground DOOH portfolio.

The reactive campaign ran across our Digital Escalator Panels (DEPs) and Cross Track Projectors (XTP), demonstrating the flexibility and power of DOOH to reach audiences with relevant content at the right place and time.

Rugby World Cup work.shop.play.

Harnessing our award-winning consumer panel, work.shop.play., the creative highlighted how “51% of London fans and Tube users were glued to internet sites….and more than a third kept track through social media”.

The campaign attracted attention across social media, with tweets such as: “Well played @ExterionMediaUK Quick on the uptake #allblacks #RWCFinal #media”.

Interested in advertising on the London Underground? Find out more via our dedicated page here.