House of Fraser drives commuters to new store through immersive OOH experience
To mark the opening of its new store, House of Fraser launched an immersive Out-of-Home campaign on the travelator at Bank tube station – a station interlinked with Monument, the location of its new store.
As they step onto the travelator, passengers are welcomed by an unmissable bright pink archway, which introduces them to the newly opened store that is close by before transporting them into a tunnel of pure brand domination.
Along the journey the fun creative informs potential customers of the brands available in store with various bursts of text, such as: ‘If your boyfriend doesn't fancy that night out, Mr Jacobs is always up for it. Marc Jacobs is one of many brands available in store’ and ‘Mr Boss will leave you feeling like a boss. Hugo Boss is one of many brands now available’.
Booked through Talon Outdoor, this campaign is a brilliant example of how brands can deploy tactical activations whilst turning an ordinary journey into an extraordinary experience.