Jack Daniels brings to life consumers' untraditional Christmas traditions

In the build up to the Christmas festive season, Jack Daniels has invited consumers to share and celebrate their own unusual festive traditions. As part of a wider multi-media campaign, 16 Sheets across the London Underground featuring a 26-ft Christmas tree built using Jack Daniels barrels and a pug sporting a festive Christmas hat, were used to prompt travellers to go to their dedicated Untraditional Traditions website. 

Once on the site visitors were able to upload and share photos of their own Christmas traditions. The photos are being broadcast across LCD screens on various National Rail stations in London, so Londoners- you need look no further for festive inspiration!