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Jigsaw's for life, not landfill

With Brits now throwing away 500,000 tonnes of clothes into landfill every year, Jigsaw has ensured that their ‘For life not landfill’ campaign stands out from the crowd. 

Jigsaw’s latest campaign goes against the 'fast fashion' trend, promoting the idea that their clothes shouldn't be disposable and should be with people for life. Juxtaposing brightly coloured pictures of their clothes against a backdrop of landfill images, the eye-catching campaign has taken over the entrance of Oxford Circus underground station.