KitKat tells Bond to ‘take a break’

To mark the launch of the new James Bond Film, Nestlé brand KitKat deployed a tactical OOH campaign with Exterion Media that was cleverly positioned next to posters promoting the new Spectre film.

The tongue-in-cheek creative suggested that the 007 secret service agent should have a break from all the women in his life, quoting the names of all the Bond girls that have appeared in the films, and posed the question ‘Time for a break, James?’.

James Bond KitKat Campaign

Planned and booked with Exterion Media by ZenithOptimedia and Posterscope, the campaign ran across London Underground static and digital assets at both Camden Town and Oxford Circus tube stations.

James Bond KitKat Campaign

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