KitKat tells Bond to ‘take a break’
To mark the launch of the new James Bond Film, Nestlé brand KitKat deployed a tactical OOH campaign with Exterion Media that was cleverly positioned next to posters promoting the new Spectre film.
The tongue-in-cheek creative suggested that the 007 secret service agent should have a break from all the women in his life, quoting the names of all the Bond girls that have appeared in the films, and posed the question ‘Time for a break, James?’.
Planned and booked with Exterion Media by ZenithOptimedia and Posterscope, the campaign ran across London Underground static and digital assets at both Camden Town and Oxford Circus tube stations.
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