Life's too short for bad films: MUBI launches new Underground campaign
Life is too short for bad films. That’s why MUBI, an online movie streaming service, is celebrating all things film with its debut London Underground campaign.
The ‘unforgettable film’ campaign features creatives shot by photographer Jason Evans to show a wry, playful look at cinema and capture the imagination of passers-by. Each of the images is designed to reflect particular films- for example an erect bollard takes on the grimy sexuality of Showgirls, whilst a pile of forgotten tyres becomes Nicholas Winding Refn’s gruelling, high octane drama Drive.
So if you’re travelling on the London Underground this month, keep an eye out and see if you can spot each of the 10 eye-catching designs!