London streets get BUS-y with eye-catching wraps
Have you seen the latest wrapped buses making a bold statement around London? The New Routemaster buses have been wrapped by recent start-up Propercorn and long-established Coca-Cola to both drive and maintain awareness of their brand. We think they look fantastic!
And it seems that The Drum agrees, as they’ve awarded Propercorn ‘Ad of the Week’ for their Dress London campaign. Their pink, yellow and blue buses have brightened up the Capital’s streets.
Coca-Cola used this innovative advertising format for their Open Happiness campaign. You may think the buses haven’t changed colour, but in fact they have been wrapped in Coca-Cola’s distinctive red (a subtle difference from the usual red!)
You may also have spotted Batman flying around London as part of PlayStation4’s promotion of the new game, Arkham. They’ve really taken off (excuse the pun!).